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A leading insurance and employee benefits consultancy owned by a major global insurance distribution organization wanted to significantly increase its portfolio by focusing on new business activity.
Deiseal is Deònach were asked to provide a steady flow of highly qualified appointments with major blue chip corporations and manage the resulting pipeline. The insurance company committed to buying 20 days per month ongoing. Deiseal is Deònach were able to provide them with a steady flow of appointments, many of which were with household names. The resulting business they were able to convert from these appointments has already led to them committing to a further year's contract. The clients' comments were “ We have already hit our new business target for 2005 and the year's exercise has paid for itself in the first 3 months”
Market research and appointment setting
A global leader in worldwide maintenance solutions asked us to do a telemarketing campaign with companies who were interested in replacing their diagnostic equipment or having new diagnostic equipment installed to replace their manual systems.
The problem we faced, however, was the complexity of variables that would determine whether or not the appointment was worthwhile. We advised our client that decision makers would not be prepared to give the sort of information required to an organisation whose ultimate aim was to sell them a new diagnostics system. We suggested that the best option was a market research campaign to uncover the information required to identify a likely prospect, followed by a campaign to make appointments with these prospects. The information uncovered during the market research campaign was so detailed that it enabled our client to make direct approaches to potential customers without the need for a further appointment setting campaign.
We always strive to exceed the expectations of our clients and we were delighted that we were able to produce the results our client required and save them a considerable amount of money as a result of the quality and thoroughness of our market research campaign.
No hidden costs for appointment setting and Pipeline Management
A highly respected firm of risk consultants asked us to meet with them as they were keen to develop a partnership with a superior telemarketing organisation in order that they could concentrate on what they do best, which was not telemarketing. They had in the past experienced poor results from previous telemarketing initiatives and were extremely cautious about who to use. Not least because of the amount they had already spent with little or no return.
We explained that we would be more than happy to do a small trial over 5 days to demonstrate our confidence in the service we provide. We also explained that we do not charge for campaign set-up, system enhancements, campaign management or management information. Rather we make a single charge per resource day. The trial was hugely successful and we now work in partnership with this client and we have both committed to a year's ongoing contract. Our client says “We see this as an excellent partnership which gives us the flexibility to use our resource in whatever way we want, we can choose the type sectors we have appointments with at very short notice”
